Technical SEO
Technical SEO services are designed to enhance the structure and performance of your website, making it easier for search engines to crawl, index, and understand your content. Key areas include site speed optimisation, mobile responsiveness, clean URL architecture, and the implementation of structured data. Addressing these technical elements lays a strong foundation for improved search visibility, higher rankings, and a more reliable user experience.
FREE SEO AUDIT
Increase Website Page Speed
Page speed is a critical factor in both user experience and search engine optimisation. Slow-loading websites often result in higher bounce rates, as users are less likely to wait for content to appear. Studies show that even a one-second delay can significantly reduce conversion rates. As page speed is also a recognised ranking factor for Google, faster websites are more likely to achieve higher positions in search results. Optimising load times not only improves user satisfaction but also enhances overall engagement and search visibility.
Manchester SEO Technical Consultants
Our Technical SEO service focuses on optimising the essential back-end elements of your website that influence both search engine performance and user experience. We address key areas such as page speed, mobile responsiveness, and site structure to ensure your site is easily accessible and indexable by search engines.
By identifying and resolving issues like broken links, slow load times, and inefficient architecture, we improve your website’s functionality and search visibility. This leads to better user engagement, higher conversion rates, and stronger long-term growth. With our technical expertise, your business benefits from a more reliable, high-performing digital presence.
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FAQ's of Technical SEO
Technical SEO ensures that your website is built in a way that search engines can easily crawl, understand, and index your content. Elements such as site structure, page speed, mobile usability, and secure protocols directly impact your ranking potential. If these foundational elements are not properly optimised, even high-quality content may struggle to perform well in search results.
Some of the most frequent issues include slow page speed, broken links, duplicate content, poor mobile usability, and inefficient URL structures. These problems can lead to poor user experience and make it harder for search engines to index your site accurately. Identifying and resolving these issues is key to maintaining strong visibility and supporting long-term growth.
Google uses mobile-first indexing, meaning it primarily evaluates the mobile version of your site when determining rankings. A mobile-friendly website ensures fast loading times, responsive design, and an intuitive user experience on all devices. These factors not only affect SEO performance but also directly influence engagement and conversion rates.
Structured data, or schema markup, helps search engines better interpret and display your content in rich results. This includes star ratings, FAQs, product information, and more. Implementing structured data can increase your click-through rate by making your listings more informative and prominent in search results, leading to improved visibility and traffic.
We use a range of industry-standard tools to audit and track technical SEO, including Google Search Console, Google Page Speed Insights, Screaming Frog, Ahrefs, and SEMrush. These platforms help us identify technical issues, monitor crawl behaviour, assess site speed, and track ongoing performance improvements to ensure optimal site health.